I worked directly with WKND Nation founder and Creative Director, Sofia Karvela as a creative talent and production consultant for the wkndnation.com launch. I advised her on the workflow and direction necessary to expedite the landing page for the launch of the clothing and lifestyle brand. I then connected Sofia with the appropriate designer, Kyla Paolucci to meet their creative needs and deadline. Kyla's aesthetic was a perfect match for the vibe WKND Nation was looking for.
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