Jul 17

Devils River Whiskey x Dave Bautista Campaign

I'm thrilled to share the success of a campaign I spearheaded for Devils River Whiskey and Dave Bautista. Collectively, we turned our vision into captivating visuals.

As an investor and partner in the award-winning Devils River Whiskey, Dave was dedicated to representing the brand with high-caliber production and quality output. I was brought onto the project to ensure this happened seamlessly. No pressure, right?

In close collaboration with Dave Bautista's management and publicist, Viewfinders production company, and the Devils River Whiskey brand team, I aligned everyone on the creative direction, production logistics, budget, and key elements like location and photographer. With less than a month until our shoot date, we had to make numerous critical decisions swiftly. We aimed to highlight DRW's eight expressions, ranging from premium Bourbon, Rye, and Barrel Strength to a growing assortment of flavored whiskeys, including Coffee, Agave, and Cinnamon. Keeping everyone focused, informed, and well-prepared meant our meetings and communications were highly effective when brainstorming and finalizing all details. This upfront coordination ensured a smooth production and enabled everyone, especially Dave, to have a positive on-set experience.

The results? Captivating imagery and video content that will fuel advertising, point of sale, and marketing efforts throughout 2024-2025. These assets not only highlight the essence of Devils River Whiskey but also showcase Dave's charisma as a brand ambassador. Here are some of the images and a BTS reel that have rolled out so far!

I truly appreciate Dave for giving me this incredible opportunity. It was a joy to work with him again and bring together such a stellar crew.