Known as the internet's favorite grandma, Brunch with Babs has captured the hearts of millions with her joyful spirit and timeless tips on TikTok & Instagram. Now, Babs is sharing her favorite Birch Lane pieces in an exclusive collection.
For our recent partnership between Brunch with Babs and Birch Lane, I had the opportunity to lead both production and post-production, creating a campaign that captured the essence of Babs. Our visual merchant, Jen DeRose worked with Babs to pair Birch Lane’s products with Babs' love for traditional style.
I connected with David Land’s agent with interest in him shooting stills and directing the video. Little did I know that David was already a huge Babs fan! This connection made the entire experience even more energizing. David quickly became an incredible partner, collaborating seamlessly on storyboarding, planning, and executing every detail of the shoot and post-production. From capturing the warm, inviting dining and outdoor setups to filming Babs sharing her signature tips, the content is genuine joy to watch.
This project featured still imagery and videos, including a teaser, the partnership launch, and several atmospheric videos showcasing our outdoor collections, holiday entertaining, and more!
I couldn’t have asked for a better team to bring the vision to life!
Photographer & Director: David Land at Pat Bates & Associates
Birch Lane Brand Manager: Kathleen Lee
Creative Director: Jo Berliner
Art Director: Jess Ginsberg
Visual Merchant: Jen DeRose
Sr. Copywriter: Danielle Gidley
Global Producer: Christine Reilly
Producer: Alyssa Campbell
Producer: Patrick Mapel at CAMP Productions
Prop Stylist: Jackie Grandon
Prop Stylist: Elizabeth MacLennan at Pat Bates & Associates
Prop Styling Assistants: Lauren Dumlar, Mario Alonso
Hair Stylist: Madeline Fragomeni
Makeup Artist: Alexandria Gilleo
Wardrobe Assistant: Alexandra Rahmani
DP: Nick Korompilas
AC: Matt Lynch
Sound: Brett Van Deusen
Video Editor: Matt Hunzi
Retoucher: Bryce Bordenkecher
Digital Tech: Mike O'Shea
Photo Assistant: David Gutierrez
Photo Assistant: Jack DeMarzo
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